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Not so risky anymore - sub-prime car consumer market The sub-prime car customer is not as much of a gamble as in the past, and the profit potential of this market is enticing. Selling to people with poor ......(Continue Reading)The ifs, ands & buts of sub-prime - car financing O.K., you've put out an ad urging credit - challenged people to pick up the phone and call an 800 number for sub-prime auto financing. So when they ......(Continue Reading)E-loans save time, appease customers - finance companies' use of electronic decision-making in car loan applications Few greater aggravations in the car retailing business exceed having the customer fill out a loan application, which will be faxed to several lending ......(Continue Reading)Sub-prime market big; so are its profits - Brief Article Are you financing and capturing the maximum number of customer applications on a timely basis? Usually this involves offering non-prime or sub-prime ......(Continue Reading)A modern-day gold rush: the sub-prime market is growing and captive lenders are reacting Experts say one-fourth to one-half of all Americans are in some sort of credit trouble and that the one-time black sheep of the automotive financing market ......(Continue Reading) |